Purpose. People. Profit.

April 26th – 27th 2016

Toronto, Ontario


Hurry up, Only few seats left

Imagine a world in which businesses are a catalyst for positive change, where businesses value communities in which they operate and value their people. Imagine a world where business is trying to do the right thing, a business which has Purpose, believes in People and make Profits. These 3Ps form core constituents of its decision-making. That is called Triple Bottom Line, and such businesses are called Conscious Capitalist businesses or 3P businesses.

That is a new version of capitalism; that is a new version of leadership, version that doesn’t believe in profit, society and people as zero sum game. Core of this business model is to create true value for people, community, and business. That version is Capitalism 2.0, capitalism driven by higher purpose, capitalism that empowers people and is engaged in communities it operates in and becomes the lifeline of communities and serves a critical function in revitalizing them.


“Reputation of business in America has never been lower, 81% of Americans don’t trust big business”
-John Mackey, CEO, Whole Foods


3P business is the business of the future, a business system for Millennials. Millennials spending will be worth $17 trillion by 2020 and Millennials are 25% more likely to spend money on “ethically sourced” products and services than any previous generation. They are likely to pay up to 16% higher price as long as they know it is ethically sourced product or service. They are also more likely to work with and engage with brands that are driven by higher purpose. So future market, millennial market is about purpose-driven businesses.


“Marketing 3.0 will be won by those who become purpose-driven social brands,”
-Philip Kotler in Marketing 3.0: From Products to Customers to the Human Spirit.

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Add to My Calendar 2016-05-04 12:00:00 2016-05-04 18:00:00 America/Toronto 3P Summit Toronto, Ontario Hifazat Ahmed hifazat@3psummit.ca



Hifazat Ahmed


I have managed media, events and information businesses for some of the largest players on the globe. I have conducted business in over 30 countries, organized over 300 major events around the world – including large industry exhibitions such as ADIPEC with over 50,000 visitors and over 1500 exhibitors from 80 countries.


I have managed multimillion-dollar businesses and large teams while I questioned why I was doing what I was doing and while I searched for another way. One that is more humane more aligned with my core values and where people and employment aren’t just corporate liabilities.

I believe A business is an opportunity for positive change, a business shouldn’t exist purely for the sake of profitability. It should act as a catalyst to better things while making a profit.


2008 was a pivotal moment in Capitalistic history; it wasn’t just a market crash it changed how we perceive a system. It didn’t only create global recession, a wave of unemployment it also fundamentally changed how a generation will grow up, how they will work, how they will live and what they will accept as fair. That generation is Millennials – largest generation to have lived and most educated generation to come through. Effects of that crash are being felt until today and will continue to be felt for decades unless we change.

This is what we learned post 2008:

1. A business shouldn’t exist just for the sake of making money.

If it does, another 2008 global economic collapse is a certainty. We must strive for a business model that adds more value to its people, to its community and must maintain a conscience in terms of what it does, why it does what it does and the manner in which it is done.

2. It’s going to require action from SMEs, not large corporations.

It’s highly unlikely that large companies will take the lead in making these sorts of changes – especially when their leadership is motivated and incentivized to continue following the exact same pattern that got us here. Change doesn’t come from doing the same thing.

3. We need to do more for ourselves and for our kids.

It won’t be done by policy makers, large corporations or someone else. WE must do something about it. Although Non-Profit organizations are doing a wonderful job but they cannot create a sustainable work environment and communities, simply because it is beyond their reach. Task is too big and NGOs not enough. It needs business to create positive change and start that journey which will help create sustainable jobs, revitalize communities help big cities and small towns and villages to thrive again.

It needs to be a grassroots movement, led by entrepreneurs in the SME and Start-Ups.

Let’s change the world one business at a time.


at over 100 million people Millennials are the largest generation of people in North America

Millennial are staying home with their parents longer than any other generation prior to them and for longer.

Close to 30% of millennials are choosing to stay with their parents, highest since 1991

Millennials are the first generation that grew up with the internet and are tech savvy

Millennial don’t have the opportunities available to them that were available to us, as a result they are delaying some key “adult life” milestones like getting married, wedding, buying a car, buying a house.

In the 80s and 90s, we spent more on building infrastructure for kids since 1920s more than any other time. Which means we are producing more educated and skilled generation than ever before BUT with far fewer opportunities

27% of Canadian millennials are underemployed, meaning they are doing the job below their qualification. It isn’t a choice that they have; it is because we gave them 2008. Single biggest economic disaster of the past 70 years, whereas great depression was longer and more acutely felt, but it was as widespread or lose as much value across the globe as Great Recession.


During the two days, we will discuss growth opportunities, business structuring models, international opportunities, markets and also marketing differentiation of 3P businesses from others. We will also go into detail as to how it helps, financing models and avenues available to 3P businesses in Canada.

1.Rebuilding Capitalism

  • Are we in need of Capitalism 2.0
  • Our world post 2008 – what it means, what it did and how to make it better
  • Opportunities for Millennials
  • Can 3P (Purpose, People, Profit) grow top down or large to small or is it grass roots movement which starts with SMEs
  • Is this replacement of capitalism 1.0 or natural evolution of capitalism

2.How to grow your business, sustain while feeling good about it – Boot Camp

  • Certifying 3P businesses
  • Why do it, how to do it?
  • It is the right thing to do but how to do it rightly?

3.Creating 3P economy/ What is purpose-sourcing or Fair-Sourcing

  • Is conscious capitalism local or global phenomena
  • Can it is be true to itself and truly sustain itself without having 3P environment
  • Does it have width and breadth to sustain it?
  • Does 3P value chain need to support itself? And how?
  • Fair-Sourcing / Purpose-Sourcing and what it means to create truly 3P economy and ecosystem

4.Marketing 3P Businesses – is it fundamental shift in how businesses are marketed?

  • Does story and purpose come first and business and product second
  • Is this fundamentally right brain activity where as Capitalism 1.0 was fundamentally left brain activity?
  • Is this story telling at the heart of business development?
  • Does it make marketing/selling easier?

5: Are 3P businesses agents of change for struggling communities? Can communities turn around by adopting 3P model and creating localised employment

  • How important is People in 3P – is it for benefit of people around or within the business
  • How do you attract right kind of people to 3P businesses – Recruitment strategies and benefits
  • Are Millennials more interested in this that others?
  • Is this generational conversation rather than business model conversation?
  • Is social media breaking barriers and making recruitment cheaper?

6: Why 3P and Why Now?

  • Is it the right time? Has time come for this idea?
  • Would it have happened if we hadn’t gone through 2008
  • Is it natural outcome of convergence of Millennials, social, purpose sourcing and retiring Baby Boomers?
  • Does it make our business more globally connected and interdependent

7. 3P business case studies from around the world

  • North Korea – Japan
  • India – Sub Continent
  • South America
  • Africa
  • China – Far East
  • Dubai – Middle East
  • UK & Europe

8. Funding 3P businesses

  • Is single bottom line more attractive than triple bottom line
  • Growth and ROI of Triple Bottom line
  • State of funding of 3P businesses in Canada
  • What financing and funding opportunities available to 3P businesses
  • Does banking & finance need social, regulatory and technological disruption

9. 3P enterprises in reality – virtual consideration (Rocket Owl story)

10. Is 3P quintessentially Canadian thing

  • Is Canada primed to lead this movement and help enterprises overcome social and environmental challenges
  • Is our policy making at odds with 3P
  • How can Canadian businesses leverage 3P to improve local economies
  • Do we have incentives and regulation in place to help grow 3P movement

Why Canada?

To me, it seems most natural for this to be a Canadian endeavor. Conscious Capitalism is quintessentially Canadian – and we have done an excellent job in being a living example of an industrialized nation with the means and ability to ensure that everyone in our society is valued and has the opportunity to move forward without compromising our egalitarian values.

We ought to lead this globally and become leaders worldwide.


Create Awareness

Create awareness about purpose-driven businesses and increase their number in Canada to create an ecosystem of the fair-sourced value chain.


Inform people that purpose-driven businesses are for-profit businesses but they are run by decent human beings who believe in treating their people, community, and society better and will avoid ruining things

Understanding Long Term Benefits

Help existing and potential startups/entrepreneurs/SMEs understand long term benefits of being purpose driven businesses and how their marketing, branding, PR will help them outperform other like for like businesses

Create Fair-Sourced value chain

Create ecosystem of “fair-sourcing” through the value chain
Connect them with growth opportunities in international markets

Help startups to become socially conscious

Help startups, entrepreneurs, SMEs interested in becoming socially conscious of finding funding, financing, guidance about this phenomenon

Creating the Ecosystem

Creating the Ecosystem – All of this will be in pursuit of establishing and fostering a Conscious Capitalism ecosystem in Canada. At the event, we will demonstrate how such an ecosystem will create a long-term, sustainable environment for businesses while ensuring their success and profitability.

opportunities, understand expansion plans and opportunities, and to showcase various international growth and expansion possibilities.


If you are interested in engaging with purpose driven entrepreneurs and wish to market your business, services to them then reach out to us, and we can provide you cost effective mechanism to engage with them. Showcase your expertise and engage with your prospects and potential customers.


Product display space

Sponsorship Options

Conscious Capitalist businesses receive

Two tickets to the event

Presence of marketing material, website

Opportunity to display your products and place your business banner

Distribute your business information at the event

Contribution $ 1350 or equivalent to three tickets


Regular businesses

Two tickets to the event

Presence of marketing material, website

Opportunity to display your products and place your business banner

Distribute your business information at the event

Investment $ 1950 or equivalent to three tickets


Tickets for socially conscious businesses – you will need to provide us information about your business to determine you are conscious capitalist business


If you are a qualified conscious capitalist business then the cost shouldn’t stop you. The conference is being organised for your benefit and you are the sole purpose of this event, it isn’t a money making exercise. If you are conscious capitalist, social enterprise and/or startup wishing to become purpose driven then you can pay what ever you can afford or wish to pay.

Drop us a line with your business information, story, why you want to attend and who you wish to meet and how much you would like to pay.

Full Value, fair price ticket for socially conscious business is $455 if you can pay full price or more than full price that means we can attract more people from the contribution we get from people like you and it will allow us to support more people.

Kindly write to us letting us know your story and how much you wish to pay.

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CSI, 215 Spadina Ave
Toronto, Ontario
M5T 2C7






+1 416 418 9494


If you have any questions about the event, please contact us directly. We will respond to you as soon as possible.


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